Have you ever noticed that in our culture, sometimes things become a phenomenon, seemingly overnight? For example, how about “Organic” and “Free Range” within the food industry? Years ago, most of us did not use these terms when talking about grocery shopping, today it’s common place.

Well, the same thing has hit within the makeup industry. “Mineral Makeup” is a term that you did not hear a few years ago. Today it is set to be THE trend of 2008.

Why? Well, the makeup industry is notoriously competitive. Therefore, anything new on the scene, has to be different, as well as fit with the overall current life trend of better and more natural living.

What is “mineral makeup”? When minerals are included in makeup, they leave the skin looking natural, clean and flawless. The science behind the minerals included in the makeup is that they are based on naturally occurring titanium and zinc oxide, and not mixed with any other chemically produced ingredients that may be found in other products out there. And, they have natural SPF which is a good thing.

The mineral makeup craze became popular in the US in 2007 when Bare Essentuals hit the scene. Their tag line was ‘Makeup so pure you can sleep in it’, highlighting the natural properties of the product and the fact that it won’t damage your skin. Since they blazed the trail, many of the major brands have developed their own versions of mineral makeup. The brand of mineral makeup we love and sell at Fantasia is Jane Iredale Skin Care Mineral Makeup. Jane Iredale is a former movie/Hollywood makeup artist and saw what traditional did to the skin of her clients.

So, bottom line. Why would you use mineral makeup? One reason is that it is perfect for skin that is sensitive and easily irritated by makeup products. Secondly it is easy to apply and blend. Mineral makeup gives a flawless finish with minimum application.

Foundation is the key makeup item that women find the most difficult to get right. Once found, women tend to remain faithful to that foundation, sort of like finding your perfect pair of jeans. However, if you have not tried mineral makeup, you should spend some time with an expert at the makeup counter and explore the possibilities. I think you may be glad you did!